Find what you enjoy doing and make it goed!
Veni, vidi, vino. The Austrian state of Styria won Dutchman Ton Goedmakers’ heart with a passion. Now he makes wine here – and he makes it goed.
What was it all about?
The story of Goedwinemakers is the story of the internationally successful entrepreneur who left behind his executive position to do something he barely had a clue about. And that of his friend, the worldwide gastronomic drifter who infected him with a truly special love. One for Austrian wine. So the most important thing was there: the passion. Then, just a few labels and a bit of text were still missing.
How did we manage it?
We fashioned the events into a brand story. The corporate design reflects the wine’s high quality. The typeface, colour coding and general impression are exclusive and refined. As we went into detail, we ensured the brand had light-hearted notes, helping Goedwinemakers to rise above the heavy competition.
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