Hejfish. Hej, new markets.
Fishing – one of the last bastions of tranquillity in the torrent of digitisation? Nonsense. A young start-up has started to digitise fishing. So successfully, in fact, that we can now fish in international markets.
What was it all about?
Bissanzeiger was founded to be the Google of fishing. By the end of 2016, 30,000 monthly users had already bought their fishing permits online for over 10,000 bodies of water. Bissanzeiger had built a community of over 46,000 fans on Facebook. Bissanzeiger needed an international name to conquer the markets of Scandinavia, Germany and the Czech Republic.
How did we manage it?
Bissanzeiger turned into hejfish. We sounded out the name in advance in an international survey. It was important for it to be easy to understand, as well as hinting at the profession where the brand would make its splash. Because one thing is the same all over the world: simplicity is king. We ensured fast communication of what hejfish had to offer both online and offline, along with rapid discovery of new fans.
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