Linz/Urfahr
Hauptstraße 58, 4040 Linz
+43 50 353-300
Neufelden
Marktplatz 1, 4120 Neufelden
+43 50 353-300
Gleisdorf
Franz Bloder Gasse 4, 8200 Gleisdorf
+43 50 353-300
Salzburg
Linzer Gasse 3, 5020 Salzburg
+43 50 353-300
Sportresort Hohe Salve

A hotel on the move.

Active holiday or relaxing break? That’s not a decision anyone needs to make at the new Hohe Salve Sport Resort. Its concept is built around a balanced mix of sports and spa activities. For Fredmansky, the chance to relax only came after its opening, once the campaign was on air and all measures had been fully implemented.

What was it all about?

The new Hohe Salve Sport Resort opened in December 2016 in the Kitzbühel Alps. Its unique Move & Relax concept was developed in cooperation with sports legend Toni Innauer. In the Continental European spirit of taking health retreats seriously, this arrangement is aimed at visitors aged between 35 and 65 who find a single-purpose wellness break too much of the same, but feel a holiday just to switch off isn’t refreshing enough. One of the requirements was to develop the brand and concept separate from the Hohe Salve Sport Resort. Move & Relax is run as a sub-brand and may be expanded to other venues.

How did we manage it?

The new Hohe Salve Sport Resort’s corporate design already proves that apparent contradictions can be kept in perfect harmony. Colours, fonts, and the question-and-answer game in the headlines contrast with one another, commanding attention. For the grand opening campaign, we depicted faces with striking features, which have charisma along with that certain something. We didn’t cast these faces at any modelling agency, but among acquaintances.

The Move & Relax imagery is natural and authentic, with the people on the move. The illustrations’ brush strokes come from East Tyrolean artist Hans Salcher, who rose to prominence with his drawings for Red Bull.

Our services

Logo design,
Corporate design,
Graphic design,
Illustration,
Photography,
Research,
Positioning,
Strategy,
Consulting,
Campaigns,
Straplines,
Conceptual web design,
Web design

Customer

Sportresort Hohe Salve GmbH

Project team

Project partners

Project length

3 months

Website

hohesalve.at

Show project details

Hohe Salve 02 Logodesign Corporate Design
Hohe Salve 03 Fotografie
Hohe Salve 04 Plakatdesign
Ref Hohe Salve 05 Plakatdesign
Ref Hohe Salve 06 Plakatdesign
Ref Hohe Salve 07 Plakatdesign
Ref Hohe Salve 08 Plakatdesign
Ref Hohe Salve 09 Inserat
Ref Hohe Salve 10 Folder
Ref Hohe Salve 13 Fotografie

Move & Relax is run as a sub-brand. The brand and concept can be used separately from the Hohe Salve Sport Resort.

Hohe Salve 14 Grafikdesign
Ref Hohe Salve 15 Broschuere
Hohe Salve 18 Broschuere
Ref Hohe Salve 21 Corporate Design
Hohe Salve 22 Text
Ref Hohe Salve 25 Folder
Ref Hohe Salve 26 Einladung Eroeffnung
Ref Hohe Salve 27 Corporate Design Mappe
Ref Hohe Salve 28 Webdesign
Ref Hohe Salve 29 Responsive Webdesign
Ref Hohe Salve 30 Drucksorten Tuerschild
Ref Hohe Salve 31 Text
Ref Hohe Salve 32 Folder Tasche
Ref Hohe Salve 35 Text
Hohe Salve 36 Drucksorten

With whom we work among others

Fred Clients 01 Dynatrace
Fred Clients 02 Thalia
Fred Clients 03 Porsche
Fred Clients 04 Karriere
Fred Clients 05 Laska
Fred Clients 06 Red Bull
Fred Clients 07 Steininger
Fred Clients 08 Swietelsky
Fred Clients 09 Neubau
Fred Clients 10 Salzburg
Fred Clients 11 Grossglockner
Fred Clients 12 Oststeiermark