V like the bank that knows the country and its people
The fusion of the previously independently-run Volksbanks into the new Volksbank Oberösterreich (Upper Austria) brought the individual branches more decision-making freedom and greater regional know-how. Fredmansky supported this significant step in the company’s history, developing the relevant campaign.
What was it all about?
The use of regional themes helped to bring new significance to the Austria-wide campaign’s established slogan, “our wings grew right where we’re rooted”. The new Volksbank Oberösterreich’s deep roots in the region, shown between soaring wings from a bird’s-eye view.
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