Linz/Urfahr
Hauptstraße 58, 4040 Linz
+43 50 353-300
Linz/Urfahr
Hauptstraße 73, 4040 Linz
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Neufelden
Marktplatz 1, 4120 Neufelden
+43 50 353-300
Gleisdorf
Franz Bloder Gasse 4, 8200 Gleisdorf
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Salzburg
Linzer Gasse 3, 5020 Salzburg
+43 50 353-300
Zweikampf

The battlers

They were the underdogs. A David that hit back against Goliath. When ZWEIKAMPF – the world’s first 3D-printed shin-pad – hit the market, the start-up’s brand experience was already kitted out like a global player.

What was it all about?

An Austrian start-up wanted to conquer the world along with the world’s first mass-produced, 3D-printed shin-pad. The high-end product’s target group was initially anyone who played association football. From amateurs to pro players. Our job was to develop a brand experience. The works, from naming to the crowd-funding campaign and the online shop.

How did we manage it?

Sport is a battle between different sides – a Zweikampf, as the Austrians would say. Getting going as a start-up is no different. With the name ZWEIKAMPF and a colour scheme acting as a call to battle, you might say we threw down the gauntlet. The target group liked it. ZWEIKAMPF was quickly able to build a community that carried on the enthusiasm. Their most famous fan and supporter: Christian Fuchs, the former captain of the Austrian national football team. 

Our services

Logo design,
Corporate design,
Packaging,
Graphic design,
Direct Marketing,
Photography,
Research,
Positioning,
Strategy,
Business models,
Product development,
Naming,
Consulting,
Campaigns,
Straplines,
Conceptual web design,
Web design,
E-Commerce,
Online marketing,
Social media,
Content & editing

Customer

Bernstein Innovation

Project team

Project length

6 months

Website

zweikampf.com

Show project details

Ref Zweikampf Fussballplatz 1

The ZWEIKAMPF message to all players: you concentrate on the game, we’ll concentrate on what gets you there. Your legs.

Ref Zweikampf Packaging 2
Ref Zweikampf Packaging Karten Drucksorten 1

“The product and brand development went hand in hand on this project. That was a major opportunity to create a consistent experience, which we naturally made the most of.”

Zweikampf Team
Ref Zweikampf Icons
Ref Zweikampf Webdesign Ipad

The ZWEIKAMPF video presented the project on Kickstarter:

3D-printed products are ready for the Champions League. The world of ZWEIKAMPF proves it.

With whom we work among others

Fred Clients 01 Dynatrace
Fred Clients 02 Thalia
Fred Clients 03 Porsche
Fred Clients 04 Karriere
Fred Clients 05 Laska
Fred Clients 06 Red Bull
Fred Clients 07 Steininger
Fred Clients 08 Swietelsky
Fred Clients 09 Neubau
Fred Clients 10 Salzburg
Fred Clients 11 Grossglockner
Fred Clients 13 Oststeiermark