Gaudeamus igitur
Übers Alter spricht man nicht. Es sei denn, es geht um Wein. Seit 1770 hegt und pflegt eine Familie von Weinmachern ihre Gärten in der Südsteiermark. Jetzt steht die zweitjüngste der Familie an der Spitze. Sie ist das junge, sprühende Pendant zur uralten Tradition des Weinguts. Mit internationalem Erfolg.
Worum ging's?
Seit fast einem Vierteljahrtausend macht die Familie Lackner-Tinnacher Wein. Und das macht sie ausgesprochen gut. Katharina Lackner-Tinnacher hat dieses Erbe nicht nur angenommen, viel mehr hat das Erbe die Winzerin angenommen. Die junge Frau hat das traditionsreiche Familienunternehmen zu neuen Höhenflügen befördert. Ohne die Wurzeln des Weinguts zu kappen. Als wir ins Spiel kamen, gab es das Corporate Design aus der Feder von Alessandri bereits. Es galt ein Geschichte zu finden, welche die Entwicklung dieser Marke zur Reife brachte.
Wie haben wir's gelöst?
Wir haben die alte Geschichte des Weinguts zum Narrativ erklärt. Die Headlines, teilweise in Latein, beziehen sich darauf. Werbemittel wie die Direct Mailings halten alte Werte wie Treue und Freundschaft hoch. Detaillierte Illustrationen, die wir gemeinsam mit Thomas Paster umgesetzt haben, sind ebenfalls eindrucksvolle Erzähler dieser authentischen Geschichte.
Unsere Leistungen
Projektdetails ausblenden
Kunde
Weingut LacknerTinnacher
Projektteam
- Max Reder
- Maggie Felgenhauer
- Johannes Mentasti
Projektpartner
- Thomas Paster
- Marion Luttenberger
Projektdauer
laufend
Auszeichnungen
- Green Panther / Silber / 2017
Projektdetails einblenden
![Ref Lackner Tinnacher 02 Mailing](/uploads/imager/siteimages/13064/ref-lackner_tinnacher-02-mailing_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13064/ref-lackner_tinnacher-02-mailing_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13064/ref-lackner_tinnacher-02-mailing_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13064/ref-lackner_tinnacher-02-mailing_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13064/ref-lackner_tinnacher-02-mailing_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13064/ref-lackner_tinnacher-02-mailing_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13064/ref-lackner_tinnacher-02-mailing_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 03 Wording](/uploads/imager/siteimages/13042/ref-lackner_tinnacher-03-wording_7726c02b984bd567193b4d1178187612.jpg 2560w, /uploads/imager/siteimages/13042/ref-lackner_tinnacher-03-wording_651c6fb1da28ef29aaab5439bb192fec.jpg 1920w, /uploads/imager/siteimages/13042/ref-lackner_tinnacher-03-wording_9c2c75a43dabc80b81c4f04abf72d264.jpg 1400w, /uploads/imager/siteimages/13042/ref-lackner_tinnacher-03-wording_8936ce396334e6b461f14e3b49c9c4f3.jpg 1100w, /uploads/imager/siteimages/13042/ref-lackner_tinnacher-03-wording_5eb96c9466bd18206b685eb535f3b8cd.jpg 800w, /uploads/imager/siteimages/13042/ref-lackner_tinnacher-03-wording_f4f48081f83099d83a9596cc89c7925d.jpg 500w, /uploads/imager/siteimages/13042/ref-lackner_tinnacher-03-wording_7450d034835a1a7255f18cacc040f86d.jpg 300w, /uploads/imager/siteimages/13042/ref-lackner_tinnacher-03-wording_dcb15acf4673b6a7719503452414dbef.jpg 10w)
![Ref Lackner Tinnacher 04 Mailing](/uploads/imager/siteimages/13043/ref-lackner_tinnacher-04-mailing_7726c02b984bd567193b4d1178187612.jpg 2560w, /uploads/imager/siteimages/13043/ref-lackner_tinnacher-04-mailing_651c6fb1da28ef29aaab5439bb192fec.jpg 1920w, /uploads/imager/siteimages/13043/ref-lackner_tinnacher-04-mailing_9c2c75a43dabc80b81c4f04abf72d264.jpg 1400w, /uploads/imager/siteimages/13043/ref-lackner_tinnacher-04-mailing_8936ce396334e6b461f14e3b49c9c4f3.jpg 1100w, /uploads/imager/siteimages/13043/ref-lackner_tinnacher-04-mailing_5eb96c9466bd18206b685eb535f3b8cd.jpg 800w, /uploads/imager/siteimages/13043/ref-lackner_tinnacher-04-mailing_f4f48081f83099d83a9596cc89c7925d.jpg 500w, /uploads/imager/siteimages/13043/ref-lackner_tinnacher-04-mailing_7450d034835a1a7255f18cacc040f86d.jpg 300w, /uploads/imager/siteimages/13043/ref-lackner_tinnacher-04-mailing_dcb15acf4673b6a7719503452414dbef.jpg 10w)
![Ref Lackner Tinnacher 05 Folder Neu](/uploads/imager/siteimages/13723/ref-lackner-tinnacher-05-folder-neu_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13723/ref-lackner-tinnacher-05-folder-neu_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13723/ref-lackner-tinnacher-05-folder-neu_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13723/ref-lackner-tinnacher-05-folder-neu_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13723/ref-lackner-tinnacher-05-folder-neu_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13723/ref-lackner-tinnacher-05-folder-neu_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13723/ref-lackner-tinnacher-05-folder-neu_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 06 Fotografie](/uploads/imager/siteimages/13045/ref-lackner_tinnacher-06-fotografie_7726c02b984bd567193b4d1178187612.jpg 2560w, /uploads/imager/siteimages/13045/ref-lackner_tinnacher-06-fotografie_651c6fb1da28ef29aaab5439bb192fec.jpg 1920w, /uploads/imager/siteimages/13045/ref-lackner_tinnacher-06-fotografie_9c2c75a43dabc80b81c4f04abf72d264.jpg 1400w, /uploads/imager/siteimages/13045/ref-lackner_tinnacher-06-fotografie_8936ce396334e6b461f14e3b49c9c4f3.jpg 1100w, /uploads/imager/siteimages/13045/ref-lackner_tinnacher-06-fotografie_5eb96c9466bd18206b685eb535f3b8cd.jpg 800w, /uploads/imager/siteimages/13045/ref-lackner_tinnacher-06-fotografie_f4f48081f83099d83a9596cc89c7925d.jpg 500w, /uploads/imager/siteimages/13045/ref-lackner_tinnacher-06-fotografie_7450d034835a1a7255f18cacc040f86d.jpg 300w, /uploads/imager/siteimages/13045/ref-lackner_tinnacher-06-fotografie_dcb15acf4673b6a7719503452414dbef.jpg 10w)
![Ref Lackner Tinnacher 07 Folder](/uploads/imager/siteimages/13063/ref-lackner_tinnacher-07-folder_7726c02b984bd567193b4d1178187612.jpg 2560w, /uploads/imager/siteimages/13063/ref-lackner_tinnacher-07-folder_651c6fb1da28ef29aaab5439bb192fec.jpg 1920w, /uploads/imager/siteimages/13063/ref-lackner_tinnacher-07-folder_9c2c75a43dabc80b81c4f04abf72d264.jpg 1400w, /uploads/imager/siteimages/13063/ref-lackner_tinnacher-07-folder_8936ce396334e6b461f14e3b49c9c4f3.jpg 1100w, /uploads/imager/siteimages/13063/ref-lackner_tinnacher-07-folder_5eb96c9466bd18206b685eb535f3b8cd.jpg 800w, /uploads/imager/siteimages/13063/ref-lackner_tinnacher-07-folder_f4f48081f83099d83a9596cc89c7925d.jpg 500w, /uploads/imager/siteimages/13063/ref-lackner_tinnacher-07-folder_7450d034835a1a7255f18cacc040f86d.jpg 300w, /uploads/imager/siteimages/13063/ref-lackner_tinnacher-07-folder_dcb15acf4673b6a7719503452414dbef.jpg 10w)
![Ref Lackner Tinnacher 08 Ettiketten Design](/uploads/imager/siteimages/13046/ref-lackner_tinnacher-08-ettiketten_design_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13046/ref-lackner_tinnacher-08-ettiketten_design_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13046/ref-lackner_tinnacher-08-ettiketten_design_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13046/ref-lackner_tinnacher-08-ettiketten_design_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13046/ref-lackner_tinnacher-08-ettiketten_design_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13046/ref-lackner_tinnacher-08-ettiketten_design_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13046/ref-lackner_tinnacher-08-ettiketten_design_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 11 Verpackungsdesign Mailing](/uploads/imager/siteimages/13049/ref-lackner_tinnacher-11-verpackungsdesign-mailing_7726c02b984bd567193b4d1178187612.jpg 2560w, /uploads/imager/siteimages/13049/ref-lackner_tinnacher-11-verpackungsdesign-mailing_651c6fb1da28ef29aaab5439bb192fec.jpg 1920w, /uploads/imager/siteimages/13049/ref-lackner_tinnacher-11-verpackungsdesign-mailing_9c2c75a43dabc80b81c4f04abf72d264.jpg 1400w, /uploads/imager/siteimages/13049/ref-lackner_tinnacher-11-verpackungsdesign-mailing_8936ce396334e6b461f14e3b49c9c4f3.jpg 1100w, /uploads/imager/siteimages/13049/ref-lackner_tinnacher-11-verpackungsdesign-mailing_5eb96c9466bd18206b685eb535f3b8cd.jpg 800w, /uploads/imager/siteimages/13049/ref-lackner_tinnacher-11-verpackungsdesign-mailing_f4f48081f83099d83a9596cc89c7925d.jpg 500w, /uploads/imager/siteimages/13049/ref-lackner_tinnacher-11-verpackungsdesign-mailing_7450d034835a1a7255f18cacc040f86d.jpg 300w, /uploads/imager/siteimages/13049/ref-lackner_tinnacher-11-verpackungsdesign-mailing_dcb15acf4673b6a7719503452414dbef.jpg 10w)
![Ref Lackner Tinnacher 12 Customer Mailing](/uploads/imager/siteimages/13050/ref-lackner_tinnacher-12-customer-mailing_7726c02b984bd567193b4d1178187612.jpg 2560w, /uploads/imager/siteimages/13050/ref-lackner_tinnacher-12-customer-mailing_651c6fb1da28ef29aaab5439bb192fec.jpg 1920w, /uploads/imager/siteimages/13050/ref-lackner_tinnacher-12-customer-mailing_9c2c75a43dabc80b81c4f04abf72d264.jpg 1400w, /uploads/imager/siteimages/13050/ref-lackner_tinnacher-12-customer-mailing_8936ce396334e6b461f14e3b49c9c4f3.jpg 1100w, /uploads/imager/siteimages/13050/ref-lackner_tinnacher-12-customer-mailing_5eb96c9466bd18206b685eb535f3b8cd.jpg 800w, /uploads/imager/siteimages/13050/ref-lackner_tinnacher-12-customer-mailing_f4f48081f83099d83a9596cc89c7925d.jpg 500w, /uploads/imager/siteimages/13050/ref-lackner_tinnacher-12-customer-mailing_7450d034835a1a7255f18cacc040f86d.jpg 300w, /uploads/imager/siteimages/13050/ref-lackner_tinnacher-12-customer-mailing_dcb15acf4673b6a7719503452414dbef.jpg 10w)
![Ref Lackner Tinnacher 13 Give Away](/uploads/imager/siteimages/13051/ref-lackner_tinnacher-13-give-away_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13051/ref-lackner_tinnacher-13-give-away_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13051/ref-lackner_tinnacher-13-give-away_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13051/ref-lackner_tinnacher-13-give-away_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13051/ref-lackner_tinnacher-13-give-away_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13051/ref-lackner_tinnacher-13-give-away_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13051/ref-lackner_tinnacher-13-give-away_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 14 Corporate Design](/uploads/imager/siteimages/13052/ref-lackner_tinnacher-14-corporate_design_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13052/ref-lackner_tinnacher-14-corporate_design_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13052/ref-lackner_tinnacher-14-corporate_design_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13052/ref-lackner_tinnacher-14-corporate_design_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13052/ref-lackner_tinnacher-14-corporate_design_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13052/ref-lackner_tinnacher-14-corporate_design_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13052/ref-lackner_tinnacher-14-corporate_design_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 17 Broschuere](/uploads/imager/siteimages/13055/ref-lackner_tinnacher-17-broschuere_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13055/ref-lackner_tinnacher-17-broschuere_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13055/ref-lackner_tinnacher-17-broschuere_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13055/ref-lackner_tinnacher-17-broschuere_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13055/ref-lackner_tinnacher-17-broschuere_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13055/ref-lackner_tinnacher-17-broschuere_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13055/ref-lackner_tinnacher-17-broschuere_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 18 Webdesign](/uploads/imager/siteimages/13056/ref-lackner_tinnacher-18-webdesign_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13056/ref-lackner_tinnacher-18-webdesign_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13056/ref-lackner_tinnacher-18-webdesign_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13056/ref-lackner_tinnacher-18-webdesign_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13056/ref-lackner_tinnacher-18-webdesign_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13056/ref-lackner_tinnacher-18-webdesign_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13056/ref-lackner_tinnacher-18-webdesign_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 19 Packaging](/uploads/imager/siteimages/13057/ref-lackner_tinnacher-19-packaging_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13057/ref-lackner_tinnacher-19-packaging_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13057/ref-lackner_tinnacher-19-packaging_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13057/ref-lackner_tinnacher-19-packaging_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13057/ref-lackner_tinnacher-19-packaging_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13057/ref-lackner_tinnacher-19-packaging_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13057/ref-lackner_tinnacher-19-packaging_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 20 Packaging](/uploads/imager/siteimages/13058/ref-lackner_tinnacher-20-packaging_7726c02b984bd567193b4d1178187612.jpg 2560w, /uploads/imager/siteimages/13058/ref-lackner_tinnacher-20-packaging_651c6fb1da28ef29aaab5439bb192fec.jpg 1920w, /uploads/imager/siteimages/13058/ref-lackner_tinnacher-20-packaging_9c2c75a43dabc80b81c4f04abf72d264.jpg 1400w, /uploads/imager/siteimages/13058/ref-lackner_tinnacher-20-packaging_8936ce396334e6b461f14e3b49c9c4f3.jpg 1100w, /uploads/imager/siteimages/13058/ref-lackner_tinnacher-20-packaging_5eb96c9466bd18206b685eb535f3b8cd.jpg 800w, /uploads/imager/siteimages/13058/ref-lackner_tinnacher-20-packaging_f4f48081f83099d83a9596cc89c7925d.jpg 500w, /uploads/imager/siteimages/13058/ref-lackner_tinnacher-20-packaging_7450d034835a1a7255f18cacc040f86d.jpg 300w, /uploads/imager/siteimages/13058/ref-lackner_tinnacher-20-packaging_dcb15acf4673b6a7719503452414dbef.jpg 10w)
![Ref Lackner Tinnacher 21 Cooporate Design](/uploads/imager/siteimages/13062/ref-lackner_tinnacher-21-cooporate_design_7726c02b984bd567193b4d1178187612.jpg 2560w, /uploads/imager/siteimages/13062/ref-lackner_tinnacher-21-cooporate_design_651c6fb1da28ef29aaab5439bb192fec.jpg 1920w, /uploads/imager/siteimages/13062/ref-lackner_tinnacher-21-cooporate_design_9c2c75a43dabc80b81c4f04abf72d264.jpg 1400w, /uploads/imager/siteimages/13062/ref-lackner_tinnacher-21-cooporate_design_8936ce396334e6b461f14e3b49c9c4f3.jpg 1100w, /uploads/imager/siteimages/13062/ref-lackner_tinnacher-21-cooporate_design_5eb96c9466bd18206b685eb535f3b8cd.jpg 800w, /uploads/imager/siteimages/13062/ref-lackner_tinnacher-21-cooporate_design_f4f48081f83099d83a9596cc89c7925d.jpg 500w, /uploads/imager/siteimages/13062/ref-lackner_tinnacher-21-cooporate_design_7450d034835a1a7255f18cacc040f86d.jpg 300w, /uploads/imager/siteimages/13062/ref-lackner_tinnacher-21-cooporate_design_dcb15acf4673b6a7719503452414dbef.jpg 10w)
![Ref Lackner Tinnacher 22 Illustration](/uploads/imager/siteimages/13059/ref-lackner_tinnacher-22-illustration_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13059/ref-lackner_tinnacher-22-illustration_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13059/ref-lackner_tinnacher-22-illustration_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13059/ref-lackner_tinnacher-22-illustration_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13059/ref-lackner_tinnacher-22-illustration_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13059/ref-lackner_tinnacher-22-illustration_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13059/ref-lackner_tinnacher-22-illustration_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Lackner Tinnacher 25 Fotografie](/uploads/imager/siteimages/13061/ref-lackner_tinnacher-25-fotografie_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/13061/ref-lackner_tinnacher-25-fotografie_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/13061/ref-lackner_tinnacher-25-fotografie_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/13061/ref-lackner_tinnacher-25-fotografie_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/13061/ref-lackner_tinnacher-25-fotografie_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/13061/ref-lackner_tinnacher-25-fotografie_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/13061/ref-lackner_tinnacher-25-fotografie_15ad51682b88e124bc60b815b24d4511.jpg 10w)