Mehr als Bio.
Morgentau ist die älteste Bio-Marke Österreichs. Ja natürlich, werden alle denken, die von der Marke noch nie gehört haben. Nun, seit Jahrzehnten steckt in vielen Maisstärkesackerl handelseigener Bio-Marken frisches Morgentau-Gemüse. Jetzt, wo's dem Morgentau-Gründer am Bio-Markt mehr und mehr an Substanz fehlt, grätsch er selbst in den Lebensmitteleinzelhandel. So machen das Idealisten.
Worum ging's?
Seit 1886 wächst in Hofkirchen nicht nur Bio-Gemüse, sondern auch der Hof von Morgentau-Gründer Christian Stadler. Jahrzehntelang beliefert er Bio-Handelsmarken mit seinem erntefrischen Gemüse, das weit über die Richtlinien geht, die’s für den Erhalt eines Gütesiegels zu erfüllen gilt. Warum? Weil Christian Stadler eine Überzeugung und eine Haltung hat. Etwas, das er am Bio-Markt zunehmend vermisst. Also tritt aus der zweiten Reihe nach vorne.
Wie haben wir's gelöst?
Idealisten gehen von Natur aus weiter. "Echt Bio seit 1986" ist die Kurzfassung eines Versprechens, das Morgentau mit einer breiten Range an Bio Convenience Produkten einlöst. Mehr Ehrlichkeit, mehr Transparenz, mehr Haltung. Direkt auf der Verpackung, die sich Serviervorschläge (Foodfotos, die wenig mit echtem Food gemeinsam haben) einfach mal spart. Das Packaging-Design wird zur Bühne für eine neue Bio-Qualität der nächsten Generation.
Unsere Leistungen
Projektdetails ausblenden
Kunde
MORGENTAU Biogemüse GmbH
Projektteam
- Maggie Felgenhauer
- Max Reder
- Verena Kothbauer
- Johannes Mentasti
Projektdauer
12 Monate
Projektdetails einblenden
![Ref Morgentau Bio 1 4 Haltung](/uploads/imager/siteimages/280808/ref-Morgentau-Bio-1-4-Haltung_0c0220892709ad3465fd5a81fa38ed3a.png 1920w, /uploads/imager/siteimages/280808/ref-Morgentau-Bio-1-4-Haltung_74f4edc7dd9b49434e18f7609801a4e1.png 1400w, /uploads/imager/siteimages/280808/ref-Morgentau-Bio-1-4-Haltung_d293764e0bd2c62bfbf7108643787ea3.png 1100w, /uploads/imager/siteimages/280808/ref-Morgentau-Bio-1-4-Haltung_1e2dfd5df5a05215668cf6e46b1e8f57.png 800w, /uploads/imager/siteimages/280808/ref-Morgentau-Bio-1-4-Haltung_dcf22e9728eef7461a23f533d552c56f.png 500w, /uploads/imager/siteimages/280808/ref-Morgentau-Bio-1-4-Haltung_800adb960f994192d3190474e1b25f5a.png 300w, /uploads/imager/siteimages/280808/ref-Morgentau-Bio-1-4-Haltung_15ad51682b88e124bc60b815b24d4511.png 10w)
![Ref Morgentau Bio 1 5 Haltung](/uploads/imager/siteimages/280807/ref-Morgentau-Bio-1-5-Haltung_7726c02b984bd567193b4d1178187612.png 1080w, /uploads/imager/siteimages/280807/ref-Morgentau-Bio-1-5-Haltung_5eb96c9466bd18206b685eb535f3b8cd.png 800w, /uploads/imager/siteimages/280807/ref-Morgentau-Bio-1-5-Haltung_f4f48081f83099d83a9596cc89c7925d.png 500w, /uploads/imager/siteimages/280807/ref-Morgentau-Bio-1-5-Haltung_7450d034835a1a7255f18cacc040f86d.png 300w, /uploads/imager/siteimages/280807/ref-Morgentau-Bio-1-5-Haltung_dcb15acf4673b6a7719503452414dbef.png 10w)
![Ref Morgentau Bio 6 Bio3](/uploads/imager/siteimages/269375/ref-Morgentau-Bio-6-Bio3_7726c02b984bd567193b4d1178187612.png 2250w, /uploads/imager/siteimages/269375/ref-Morgentau-Bio-6-Bio3_651c6fb1da28ef29aaab5439bb192fec.png 1920w, /uploads/imager/siteimages/269375/ref-Morgentau-Bio-6-Bio3_9c2c75a43dabc80b81c4f04abf72d264.png 1400w, /uploads/imager/siteimages/269375/ref-Morgentau-Bio-6-Bio3_8936ce396334e6b461f14e3b49c9c4f3.png 1100w, /uploads/imager/siteimages/269375/ref-Morgentau-Bio-6-Bio3_5eb96c9466bd18206b685eb535f3b8cd.png 800w, /uploads/imager/siteimages/269375/ref-Morgentau-Bio-6-Bio3_f4f48081f83099d83a9596cc89c7925d.png 500w, /uploads/imager/siteimages/269375/ref-Morgentau-Bio-6-Bio3_7450d034835a1a7255f18cacc040f86d.png 300w, /uploads/imager/siteimages/269375/ref-Morgentau-Bio-6-Bio3_dcb15acf4673b6a7719503452414dbef.png 10w)
![Ref Morgentau Bio 1 7 Karton](/uploads/imager/siteimages/280806/ref-Morgentau-Bio-1-7-Karton_0c0220892709ad3465fd5a81fa38ed3a.png 1920w, /uploads/imager/siteimages/280806/ref-Morgentau-Bio-1-7-Karton_74f4edc7dd9b49434e18f7609801a4e1.png 1400w, /uploads/imager/siteimages/280806/ref-Morgentau-Bio-1-7-Karton_d293764e0bd2c62bfbf7108643787ea3.png 1100w, /uploads/imager/siteimages/280806/ref-Morgentau-Bio-1-7-Karton_1e2dfd5df5a05215668cf6e46b1e8f57.png 800w, /uploads/imager/siteimages/280806/ref-Morgentau-Bio-1-7-Karton_dcf22e9728eef7461a23f533d552c56f.png 500w, /uploads/imager/siteimages/280806/ref-Morgentau-Bio-1-7-Karton_800adb960f994192d3190474e1b25f5a.png 300w, /uploads/imager/siteimages/280806/ref-Morgentau-Bio-1-7-Karton_15ad51682b88e124bc60b815b24d4511.png 10w)
![Ref Morgentau Bio 8 Standort](/uploads/imager/siteimages/265254/ref-Morgentau-Bio-8-Standort_7726c02b984bd567193b4d1178187612.png 2250w, /uploads/imager/siteimages/265254/ref-Morgentau-Bio-8-Standort_651c6fb1da28ef29aaab5439bb192fec.png 1920w, /uploads/imager/siteimages/265254/ref-Morgentau-Bio-8-Standort_9c2c75a43dabc80b81c4f04abf72d264.png 1400w, /uploads/imager/siteimages/265254/ref-Morgentau-Bio-8-Standort_8936ce396334e6b461f14e3b49c9c4f3.png 1100w, /uploads/imager/siteimages/265254/ref-Morgentau-Bio-8-Standort_5eb96c9466bd18206b685eb535f3b8cd.png 800w, /uploads/imager/siteimages/265254/ref-Morgentau-Bio-8-Standort_f4f48081f83099d83a9596cc89c7925d.png 500w, /uploads/imager/siteimages/265254/ref-Morgentau-Bio-8-Standort_7450d034835a1a7255f18cacc040f86d.png 300w, /uploads/imager/siteimages/265254/ref-Morgentau-Bio-8-Standort_dcb15acf4673b6a7719503452414dbef.png 10w)
![Ref Morgentau Bio 9 kochen](/uploads/imager/siteimages/265255/ref-Morgentau-Bio-9-kochen_7726c02b984bd567193b4d1178187612.png 2250w, /uploads/imager/siteimages/265255/ref-Morgentau-Bio-9-kochen_651c6fb1da28ef29aaab5439bb192fec.png 1920w, /uploads/imager/siteimages/265255/ref-Morgentau-Bio-9-kochen_9c2c75a43dabc80b81c4f04abf72d264.png 1400w, /uploads/imager/siteimages/265255/ref-Morgentau-Bio-9-kochen_8936ce396334e6b461f14e3b49c9c4f3.png 1100w, /uploads/imager/siteimages/265255/ref-Morgentau-Bio-9-kochen_5eb96c9466bd18206b685eb535f3b8cd.png 800w, /uploads/imager/siteimages/265255/ref-Morgentau-Bio-9-kochen_f4f48081f83099d83a9596cc89c7925d.png 500w, /uploads/imager/siteimages/265255/ref-Morgentau-Bio-9-kochen_7450d034835a1a7255f18cacc040f86d.png 300w, /uploads/imager/siteimages/265255/ref-Morgentau-Bio-9-kochen_dcb15acf4673b6a7719503452414dbef.png 10w)
![Ref Morgentau Bio 14 Symbol](/uploads/imager/siteimages/265258/ref-Morgentau-Bio-14-Symbol_7726c02b984bd567193b4d1178187612.png 2250w, /uploads/imager/siteimages/265258/ref-Morgentau-Bio-14-Symbol_651c6fb1da28ef29aaab5439bb192fec.png 1920w, /uploads/imager/siteimages/265258/ref-Morgentau-Bio-14-Symbol_9c2c75a43dabc80b81c4f04abf72d264.png 1400w, /uploads/imager/siteimages/265258/ref-Morgentau-Bio-14-Symbol_8936ce396334e6b461f14e3b49c9c4f3.png 1100w, /uploads/imager/siteimages/265258/ref-Morgentau-Bio-14-Symbol_5eb96c9466bd18206b685eb535f3b8cd.png 800w, /uploads/imager/siteimages/265258/ref-Morgentau-Bio-14-Symbol_f4f48081f83099d83a9596cc89c7925d.png 500w, /uploads/imager/siteimages/265258/ref-Morgentau-Bio-14-Symbol_7450d034835a1a7255f18cacc040f86d.png 300w, /uploads/imager/siteimages/265258/ref-Morgentau-Bio-14-Symbol_dcb15acf4673b6a7719503452414dbef.png 10w)
![Ref Morgentau Bio 13 Bio](/uploads/imager/siteimages/265257/ref-Morgentau-Bio-13-Bio_7726c02b984bd567193b4d1178187612.png 2250w, /uploads/imager/siteimages/265257/ref-Morgentau-Bio-13-Bio_651c6fb1da28ef29aaab5439bb192fec.png 1920w, /uploads/imager/siteimages/265257/ref-Morgentau-Bio-13-Bio_9c2c75a43dabc80b81c4f04abf72d264.png 1400w, /uploads/imager/siteimages/265257/ref-Morgentau-Bio-13-Bio_8936ce396334e6b461f14e3b49c9c4f3.png 1100w, /uploads/imager/siteimages/265257/ref-Morgentau-Bio-13-Bio_5eb96c9466bd18206b685eb535f3b8cd.png 800w, /uploads/imager/siteimages/265257/ref-Morgentau-Bio-13-Bio_f4f48081f83099d83a9596cc89c7925d.png 500w, /uploads/imager/siteimages/265257/ref-Morgentau-Bio-13-Bio_7450d034835a1a7255f18cacc040f86d.png 300w, /uploads/imager/siteimages/265257/ref-Morgentau-Bio-13-Bio_dcb15acf4673b6a7719503452414dbef.png 10w)
![Ref Morgentau Bio 15 Trend](/uploads/imager/siteimages/265259/ref-Morgentau-Bio-15-Trend_0c0220892709ad3465fd5a81fa38ed3a.png 1920w, /uploads/imager/siteimages/265259/ref-Morgentau-Bio-15-Trend_74f4edc7dd9b49434e18f7609801a4e1.png 1400w, /uploads/imager/siteimages/265259/ref-Morgentau-Bio-15-Trend_d293764e0bd2c62bfbf7108643787ea3.png 1100w, /uploads/imager/siteimages/265259/ref-Morgentau-Bio-15-Trend_1e2dfd5df5a05215668cf6e46b1e8f57.png 800w, /uploads/imager/siteimages/265259/ref-Morgentau-Bio-15-Trend_dcf22e9728eef7461a23f533d552c56f.png 500w, /uploads/imager/siteimages/265259/ref-Morgentau-Bio-15-Trend_800adb960f994192d3190474e1b25f5a.png 300w, /uploads/imager/siteimages/265259/ref-Morgentau-Bio-15-Trend_15ad51682b88e124bc60b815b24d4511.png 10w)
Gut, dass bei BIO und Gemüse noch so viel Luft nach oben ist.
![Ref Morgentau Bio 1 16 Verpackung](/uploads/imager/siteimages/280805/ref-Morgentau-Bio-1-16-Verpackung_7726c02b984bd567193b4d1178187612.png 1080w, /uploads/imager/siteimages/280805/ref-Morgentau-Bio-1-16-Verpackung_5eb96c9466bd18206b685eb535f3b8cd.png 800w, /uploads/imager/siteimages/280805/ref-Morgentau-Bio-1-16-Verpackung_f4f48081f83099d83a9596cc89c7925d.png 500w, /uploads/imager/siteimages/280805/ref-Morgentau-Bio-1-16-Verpackung_7450d034835a1a7255f18cacc040f86d.png 300w, /uploads/imager/siteimages/280805/ref-Morgentau-Bio-1-16-Verpackung_dcb15acf4673b6a7719503452414dbef.png 10w)
![Ref Morgentau Bio 1 17 Turm](/uploads/imager/siteimages/280804/ref-Morgentau-Bio-1-17-Turm_7726c02b984bd567193b4d1178187612.png 1080w, /uploads/imager/siteimages/280804/ref-Morgentau-Bio-1-17-Turm_5eb96c9466bd18206b685eb535f3b8cd.png 800w, /uploads/imager/siteimages/280804/ref-Morgentau-Bio-1-17-Turm_f4f48081f83099d83a9596cc89c7925d.png 500w, /uploads/imager/siteimages/280804/ref-Morgentau-Bio-1-17-Turm_7450d034835a1a7255f18cacc040f86d.png 300w, /uploads/imager/siteimages/280804/ref-Morgentau-Bio-1-17-Turm_dcb15acf4673b6a7719503452414dbef.png 10w)
![Ref Morgentau Bio 19 gefrieren](/uploads/imager/siteimages/265263/ref-Morgentau-Bio-19-gefrieren_96f15abe71c45f6eacd4b7e08739fa0d.png 2250w, /uploads/imager/siteimages/265263/ref-Morgentau-Bio-19-gefrieren_e9a296e6476433e064d7c416823f1463.png 1920w, /uploads/imager/siteimages/265263/ref-Morgentau-Bio-19-gefrieren_869693a72ca4da700bf5768cff9bad0d.png 1400w, /uploads/imager/siteimages/265263/ref-Morgentau-Bio-19-gefrieren_405df7dd9ab5ffd15890cd7f9ed70c8c.png 1100w, /uploads/imager/siteimages/265263/ref-Morgentau-Bio-19-gefrieren_16c9976077514185ce422decea7af4be.png 800w, /uploads/imager/siteimages/265263/ref-Morgentau-Bio-19-gefrieren_3826e2535e5997b37cbbb4e79d9d85ba.png 500w, /uploads/imager/siteimages/265263/ref-Morgentau-Bio-19-gefrieren_d11876f3de39358f2279df977405b8f1.png 300w, /uploads/imager/siteimages/265263/ref-Morgentau-Bio-19-gefrieren_e75f4f1d59aff7591b08fda5ed5fd679.png 10w)
![Ref Morgentau Bio 18 Lebensmittel](/uploads/imager/siteimages/265262/ref-Morgentau-Bio-18-Lebensmittel_96f15abe71c45f6eacd4b7e08739fa0d.png 2250w, /uploads/imager/siteimages/265262/ref-Morgentau-Bio-18-Lebensmittel_e9a296e6476433e064d7c416823f1463.png 1920w, /uploads/imager/siteimages/265262/ref-Morgentau-Bio-18-Lebensmittel_869693a72ca4da700bf5768cff9bad0d.png 1400w, /uploads/imager/siteimages/265262/ref-Morgentau-Bio-18-Lebensmittel_405df7dd9ab5ffd15890cd7f9ed70c8c.png 1100w, /uploads/imager/siteimages/265262/ref-Morgentau-Bio-18-Lebensmittel_16c9976077514185ce422decea7af4be.png 800w, /uploads/imager/siteimages/265262/ref-Morgentau-Bio-18-Lebensmittel_3826e2535e5997b37cbbb4e79d9d85ba.png 500w, /uploads/imager/siteimages/265262/ref-Morgentau-Bio-18-Lebensmittel_d11876f3de39358f2279df977405b8f1.png 300w, /uploads/imager/siteimages/265262/ref-Morgentau-Bio-18-Lebensmittel_e75f4f1d59aff7591b08fda5ed5fd679.png 10w)
![Ref Morgentau Bio 1 20 Glaeser](/uploads/imager/siteimages/280803/ref-Morgentau-Bio-1-20-Glaeser_0c0220892709ad3465fd5a81fa38ed3a.png 1920w, /uploads/imager/siteimages/280803/ref-Morgentau-Bio-1-20-Glaeser_74f4edc7dd9b49434e18f7609801a4e1.png 1400w, /uploads/imager/siteimages/280803/ref-Morgentau-Bio-1-20-Glaeser_d293764e0bd2c62bfbf7108643787ea3.png 1100w, /uploads/imager/siteimages/280803/ref-Morgentau-Bio-1-20-Glaeser_1e2dfd5df5a05215668cf6e46b1e8f57.png 800w, /uploads/imager/siteimages/280803/ref-Morgentau-Bio-1-20-Glaeser_dcf22e9728eef7461a23f533d552c56f.png 500w, /uploads/imager/siteimages/280803/ref-Morgentau-Bio-1-20-Glaeser_800adb960f994192d3190474e1b25f5a.png 300w, /uploads/imager/siteimages/280803/ref-Morgentau-Bio-1-20-Glaeser_15ad51682b88e124bc60b815b24d4511.png 10w)
![Ref Morgentau Bio 1 21 Essiggurkerl](/uploads/imager/siteimages/280802/ref-Morgentau-Bio-1-21-Essiggurkerl_c8680e4b23684331af3466f5ca89256c.png 1080w, /uploads/imager/siteimages/280802/ref-Morgentau-Bio-1-21-Essiggurkerl_8f01f90ae8573902be5409b1291b5193.png 800w, /uploads/imager/siteimages/280802/ref-Morgentau-Bio-1-21-Essiggurkerl_699bdf8f54e8f79bd8f198a620f11962.png 500w, /uploads/imager/siteimages/280802/ref-Morgentau-Bio-1-21-Essiggurkerl_fa209061d96457648e99a5d0c54dabd7.png 300w, /uploads/imager/siteimages/280802/ref-Morgentau-Bio-1-21-Essiggurkerl_8df921b681eedda2967f40da37e1d23c.png 10w)
![Ref Morgentau Bio 1 22 Glas](/uploads/imager/siteimages/280801/ref-Morgentau-Bio-1-22-Glas_c8680e4b23684331af3466f5ca89256c.png 1080w, /uploads/imager/siteimages/280801/ref-Morgentau-Bio-1-22-Glas_8f01f90ae8573902be5409b1291b5193.png 800w, /uploads/imager/siteimages/280801/ref-Morgentau-Bio-1-22-Glas_699bdf8f54e8f79bd8f198a620f11962.png 500w, /uploads/imager/siteimages/280801/ref-Morgentau-Bio-1-22-Glas_fa209061d96457648e99a5d0c54dabd7.png 300w, /uploads/imager/siteimages/280801/ref-Morgentau-Bio-1-22-Glas_8df921b681eedda2967f40da37e1d23c.png 10w)