Gute Haltung, gutes Fleisch.
Die Rinder am Hof des jungen Landwirt-Paares hatten in ihrem ganzen Leben wahrscheinlich weniger Stress als viele von uns an einem einzigen Vormittag. Das sagt viel über die Haltung der beiden. Und auch schon alles darüber, wie der Auftritt aussehen muss.
Worum ging's?
Eva und Richard haben eine stillgelegte Landwirtschaft aus dem Dornröschenschlaf geweckt und halten dort nun Tiere nach dem Vorbild der Natur. Für das junge Paar schließen eine respektvolle, liebevolle Tierhaltung und Fleischproduktion einander nicht aus. So wird unter anderem erst geschlachtet, wenn das Fleisch des Tieres vorverkauft ist.
Wie haben wir's gelöst?
Die Corporate Identity hinter der Marke Vicha sind Eva und Richard. Zwei junge Leute mit einer ehrlichen Überzeugung und ganz viel unaufgeregter Authentizität. Uns war wichtig, das Wesen und die Philosophie der beiden in jeder Faser des Designs, des Wordings und der Bilder zu zeigen.
Unsere Leistungen
Projektdetails ausblenden
Projektteam
- Max Reder
- Maggie Felgenhauer
- Martin Fürst
Projektpartner
- Michael Königshofer
Projektdauer
2 Monate
Projektdetails einblenden
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