Beste Bikes.
Florin Robert Popa, kurz Popaflo. Ein Typ aus Niederwaldkirchen, der irgendwann begann, Bikes zu verkaufen. Ein Macher. Einer mit Ecken und Kanten, der direkt zur Sache kommt: beste Bikes.
Worum ging's?
Der Popaflo weiß alles über Bikes. Er verkauft sie. Richtet sie her. Präsentiert sie. Liebt sie. Und er weiß immer, welches Bike das richtige für seine Kund*innen ist.
Seine Garage war sein erster Bikestore, den ersten echten eröffnete er direkt daneben. 2020 übernahm er einen Store in Traun. Jeder sollte wissen: Der 2Rad Sturm ist jetzt der Popaflo. So haben wir uns kennengelernt. Und wie so oft, wenn wir jemanden kennenlernen, wurde mehr daraus.
Wie haben wir's gelöst?
Wenn der Popaflo etwas macht, dann macht er es zu hundert Prozent. Oder er lässt es ganz bleiben. Ein scharfkantiger Charakter, der richtig gelesen, bereits ein Design Manual ist. Die Schrift: kantig, eckig, bold. Wie er. Die Bildwelt: Ungehobelt, derb, echt. Die Sprache: kurz. Die Farben: ein Kontrast. Genau wie er. Und der Verkaufsraum? Der muss so sein, als wäre die Leidenschaft vom Popaflo ein Raum, in den man hineingehen und sich mitreißen lassen kann.
Unsere Leistungen
Projektdetails ausblenden
Kunde
POPAFLO GmbH
Projektteam
Projektpartner
Projektdauer
3 Monate
Website
Projektdetails einblenden
![Ref Popaflo 2 Typo rz](/uploads/imager/siteimages/115882/Ref_Popaflo_2-Typo-rz_c8680e4b23684331af3466f5ca89256c.png 1080w, /uploads/imager/siteimages/115882/Ref_Popaflo_2-Typo-rz_8f01f90ae8573902be5409b1291b5193.png 800w, /uploads/imager/siteimages/115882/Ref_Popaflo_2-Typo-rz_699bdf8f54e8f79bd8f198a620f11962.png 500w, /uploads/imager/siteimages/115882/Ref_Popaflo_2-Typo-rz_fa209061d96457648e99a5d0c54dabd7.png 300w, /uploads/imager/siteimages/115882/Ref_Popaflo_2-Typo-rz_8df921b681eedda2967f40da37e1d23c.png 10w)
![Ref Popaflo 3 Typo rz](/uploads/imager/siteimages/115883/Ref_Popaflo_3-Typo-rz_c8680e4b23684331af3466f5ca89256c.png 1080w, /uploads/imager/siteimages/115883/Ref_Popaflo_3-Typo-rz_8f01f90ae8573902be5409b1291b5193.png 800w, /uploads/imager/siteimages/115883/Ref_Popaflo_3-Typo-rz_699bdf8f54e8f79bd8f198a620f11962.png 500w, /uploads/imager/siteimages/115883/Ref_Popaflo_3-Typo-rz_fa209061d96457648e99a5d0c54dabd7.png 300w, /uploads/imager/siteimages/115883/Ref_Popaflo_3-Typo-rz_8df921b681eedda2967f40da37e1d23c.png 10w)
![Ref Popaflo 1 Header](/uploads/imager/siteimages/113539/Ref_Popaflo_1-Header_2021-04-14-123331_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/113539/Ref_Popaflo_1-Header_2021-04-14-123331_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/113539/Ref_Popaflo_1-Header_2021-04-14-123331_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/113539/Ref_Popaflo_1-Header_2021-04-14-123331_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/113539/Ref_Popaflo_1-Header_2021-04-14-123331_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/113539/Ref_Popaflo_1-Header_2021-04-14-123331_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/113539/Ref_Popaflo_1-Header_2021-04-14-123331_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Popaflo 4 Icon](/uploads/imager/siteimages/113542/Ref_Popaflo_4-Icon_23bae647a518a74853bb9e9d9a0cbdfd.png 1080w, /uploads/imager/siteimages/113542/Ref_Popaflo_4-Icon_ebfaccd7da77ed33cdb05cd306bd5bf4.png 800w, /uploads/imager/siteimages/113542/Ref_Popaflo_4-Icon_ad891fd869bf3ddd380aa06b5f10605c.png 500w, /uploads/imager/siteimages/113542/Ref_Popaflo_4-Icon_b6c8a4683505402a7657d2300aed14aa.png 300w, /uploads/imager/siteimages/113542/Ref_Popaflo_4-Icon_e473641fc1f59025f1659fedcb15454f.png 10w)
![Ref Popaflo 5 Flo](/uploads/imager/siteimages/113543/Ref_Popaflo_5-Flo_938bac534a911646799c0d8a27f31fec.jpg 1081w, /uploads/imager/siteimages/113543/Ref_Popaflo_5-Flo_15371280cd681985ca260c7a7b94ac71.jpg 800w, /uploads/imager/siteimages/113543/Ref_Popaflo_5-Flo_c88d9d35e31671c009f6deb2c7f5ee19.jpg 500w, /uploads/imager/siteimages/113543/Ref_Popaflo_5-Flo_b933ddcb31aa9981ef4dd2849d313c24.jpg 300w, /uploads/imager/siteimages/113543/Ref_Popaflo_5-Flo_faa74a2b834d7c9be924e4557be743dd.jpg 10w)
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![Ref Popaflo 7 Poster](/uploads/imager/siteimages/113545/Ref_Popaflo_7-Poster_63591e0c922ae17a0e294319fbefd8c1.jpg 1920w, /uploads/imager/siteimages/113545/Ref_Popaflo_7-Poster_4dc6ba7ab6cb799a36859f1327cdb250.jpg 1400w, /uploads/imager/siteimages/113545/Ref_Popaflo_7-Poster_0b0cbc65d037405b4c9ee70fa469b20b.jpg 1100w, /uploads/imager/siteimages/113545/Ref_Popaflo_7-Poster_e37464b2699da3b181857feadb8b63dd.jpg 800w, /uploads/imager/siteimages/113545/Ref_Popaflo_7-Poster_33ae682ad674251644b5e92e527a0db8.jpg 500w, /uploads/imager/siteimages/113545/Ref_Popaflo_7-Poster_51fe1154b4eda4d287d5b85ee3131da1.jpg 300w, /uploads/imager/siteimages/113545/Ref_Popaflo_7-Poster_88fe84616de36add504c8ff230f2c441.jpg 10w)
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![Ref Popaflo 9 granit](/uploads/imager/siteimages/113547/Ref_Popaflo_9-granit_e9a296e6476433e064d7c416823f1463.png 1920w, /uploads/imager/siteimages/113547/Ref_Popaflo_9-granit_869693a72ca4da700bf5768cff9bad0d.png 1400w, /uploads/imager/siteimages/113547/Ref_Popaflo_9-granit_405df7dd9ab5ffd15890cd7f9ed70c8c.png 1100w, /uploads/imager/siteimages/113547/Ref_Popaflo_9-granit_16c9976077514185ce422decea7af4be.png 800w, /uploads/imager/siteimages/113547/Ref_Popaflo_9-granit_3826e2535e5997b37cbbb4e79d9d85ba.png 500w, /uploads/imager/siteimages/113547/Ref_Popaflo_9-granit_d11876f3de39358f2279df977405b8f1.png 300w, /uploads/imager/siteimages/113547/Ref_Popaflo_9-granit_e75f4f1d59aff7591b08fda5ed5fd679.png 10w)
Bester Verkaufsraum.
Bei der Umsetzung des Brandings haben wir nicht nur klassisch gedacht: Logo, Schriften, Folder, Visitenkarten, ach, passt schon. Die Leute erleben den Popaflo vor allem woanders: in seinem Geschäft. Hierher kommt man für die Beratung, zum Service, zur Reparatur oder wenn man ein neues Bike will. Den Keller haben wir in den Darkroom verwandelt, in dem die besten Bikes ikonisch präsentiert werden. Im Verkaufsraum ist die Schrift so groß eingesetzt, dass sie gleichermaßen Leitsystem und Gestaltung ist. Der Verkaufsraum ist ein Popaflo zum Reingehen.
![Ref Popaflo 10 store konzept1](/uploads/imager/siteimages/113548/Ref_Popaflo_10-store-konzept1_0c0220892709ad3465fd5a81fa38ed3a.png 1920w, /uploads/imager/siteimages/113548/Ref_Popaflo_10-store-konzept1_74f4edc7dd9b49434e18f7609801a4e1.png 1400w, /uploads/imager/siteimages/113548/Ref_Popaflo_10-store-konzept1_d293764e0bd2c62bfbf7108643787ea3.png 1100w, /uploads/imager/siteimages/113548/Ref_Popaflo_10-store-konzept1_1e2dfd5df5a05215668cf6e46b1e8f57.png 800w, /uploads/imager/siteimages/113548/Ref_Popaflo_10-store-konzept1_dcf22e9728eef7461a23f533d552c56f.png 500w, /uploads/imager/siteimages/113548/Ref_Popaflo_10-store-konzept1_800adb960f994192d3190474e1b25f5a.png 300w, /uploads/imager/siteimages/113548/Ref_Popaflo_10-store-konzept1_15ad51682b88e124bc60b815b24d4511.png 10w)
![Ref Popaflo 11 store bild1](/uploads/imager/siteimages/113549/Ref_Popaflo_11-store-bild1_92351da28f5d80a6d4c5d1557ec42e6a.jpg 1919w, /uploads/imager/siteimages/113549/Ref_Popaflo_11-store-bild1_a29a3f255b4c57c357a42ceeebe20419.jpg 1400w, /uploads/imager/siteimages/113549/Ref_Popaflo_11-store-bild1_5090f27cbe8bd938497df95082b820c2.jpg 1100w, /uploads/imager/siteimages/113549/Ref_Popaflo_11-store-bild1_9aa669bb0e6182151ebcbbed4ec1390a.jpg 800w, /uploads/imager/siteimages/113549/Ref_Popaflo_11-store-bild1_43e78006dabf7b476b5b58e853c72925.jpg 500w, /uploads/imager/siteimages/113549/Ref_Popaflo_11-store-bild1_5ae7558983f446cda1eaccf6df7a0e40.jpg 300w, /uploads/imager/siteimages/113549/Ref_Popaflo_11-store-bild1_2750a70fef75ea9b333cae31e5a44b9b.jpg 10w)
![Ref Popaflo 12 store bild2](/uploads/imager/siteimages/113550/Ref_Popaflo_12-store-bild2_958a64c35e7ae1ffea054116648790f8.jpg 1920w, /uploads/imager/siteimages/113550/Ref_Popaflo_12-store-bild2_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/113550/Ref_Popaflo_12-store-bild2_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/113550/Ref_Popaflo_12-store-bild2_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/113550/Ref_Popaflo_12-store-bild2_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/113550/Ref_Popaflo_12-store-bild2_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/113550/Ref_Popaflo_12-store-bild2_15ad51682b88e124bc60b815b24d4511.jpg 10w)
![Ref Popaflo 13 store konzept2](/uploads/imager/siteimages/113551/Ref_Popaflo_13-store-konzept2_0c0220892709ad3465fd5a81fa38ed3a.png 1920w, /uploads/imager/siteimages/113551/Ref_Popaflo_13-store-konzept2_74f4edc7dd9b49434e18f7609801a4e1.png 1400w, /uploads/imager/siteimages/113551/Ref_Popaflo_13-store-konzept2_d293764e0bd2c62bfbf7108643787ea3.png 1100w, /uploads/imager/siteimages/113551/Ref_Popaflo_13-store-konzept2_1e2dfd5df5a05215668cf6e46b1e8f57.png 800w, /uploads/imager/siteimages/113551/Ref_Popaflo_13-store-konzept2_dcf22e9728eef7461a23f533d552c56f.png 500w, /uploads/imager/siteimages/113551/Ref_Popaflo_13-store-konzept2_800adb960f994192d3190474e1b25f5a.png 300w, /uploads/imager/siteimages/113551/Ref_Popaflo_13-store-konzept2_15ad51682b88e124bc60b815b24d4511.png 10w)
![Ref Popaflo 15 store bild4](/uploads/imager/siteimages/113553/Ref_Popaflo_15-store-bild4_ccb884d5ed69e2703d69ccaea293fee7.jpg 1920w, /uploads/imager/siteimages/113553/Ref_Popaflo_15-store-bild4_f4c7e58befb16061c99d65ca79c04c71.jpg 1400w, /uploads/imager/siteimages/113553/Ref_Popaflo_15-store-bild4_36b6daa3ca5068dea8dba062d0b9aa77.jpg 1100w, /uploads/imager/siteimages/113553/Ref_Popaflo_15-store-bild4_d38dfc6533e89230c6b98fef250a1f8b.jpg 800w, /uploads/imager/siteimages/113553/Ref_Popaflo_15-store-bild4_f3736cf85a947678fbd83fe3ffa8cffa.jpg 500w, /uploads/imager/siteimages/113553/Ref_Popaflo_15-store-bild4_dde516735e4ce428033a1ba44b2d84d1.jpg 300w, /uploads/imager/siteimages/113553/Ref_Popaflo_15-store-bild4_874b62066f2ef42fac8815dbf424f373.jpg 10w)
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![Ref Popaflo 16 besterservice](/uploads/imager/siteimages/113554/Ref_Popaflo_16-besterservice_0c0220892709ad3465fd5a81fa38ed3a.jpg 1920w, /uploads/imager/siteimages/113554/Ref_Popaflo_16-besterservice_74f4edc7dd9b49434e18f7609801a4e1.jpg 1400w, /uploads/imager/siteimages/113554/Ref_Popaflo_16-besterservice_d293764e0bd2c62bfbf7108643787ea3.jpg 1100w, /uploads/imager/siteimages/113554/Ref_Popaflo_16-besterservice_1e2dfd5df5a05215668cf6e46b1e8f57.jpg 800w, /uploads/imager/siteimages/113554/Ref_Popaflo_16-besterservice_dcf22e9728eef7461a23f533d552c56f.jpg 500w, /uploads/imager/siteimages/113554/Ref_Popaflo_16-besterservice_800adb960f994192d3190474e1b25f5a.jpg 300w, /uploads/imager/siteimages/113554/Ref_Popaflo_16-besterservice_15ad51682b88e124bc60b815b24d4511.jpg 10w)
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![Ref Popaflo 19 Instagram](/uploads/imager/siteimages/115008/Ref_Popaflo_19-Instagram_0c0220892709ad3465fd5a81fa38ed3a.png 1920w, /uploads/imager/siteimages/115008/Ref_Popaflo_19-Instagram_74f4edc7dd9b49434e18f7609801a4e1.png 1400w, /uploads/imager/siteimages/115008/Ref_Popaflo_19-Instagram_d293764e0bd2c62bfbf7108643787ea3.png 1100w, /uploads/imager/siteimages/115008/Ref_Popaflo_19-Instagram_1e2dfd5df5a05215668cf6e46b1e8f57.png 800w, /uploads/imager/siteimages/115008/Ref_Popaflo_19-Instagram_dcf22e9728eef7461a23f533d552c56f.png 500w, /uploads/imager/siteimages/115008/Ref_Popaflo_19-Instagram_800adb960f994192d3190474e1b25f5a.png 300w, /uploads/imager/siteimages/115008/Ref_Popaflo_19-Instagram_15ad51682b88e124bc60b815b24d4511.png 10w)
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